Identity

DESIGN DELIVERABLES

Photography | Styling | Prop supply

Client: Cova

‘…make the students parents feel reassured by their choice in us.’

Cova build high-end accommodation for students. They asked topright for a new identity. Cova wanted their new identity to be simple, fresh and memorable and to instil confidence in the parents. They also wanted to ensure that their commitment to quality and security were visible in both the voice and vision of the identity. The logo will appear on stationary, website, clothing, advertising, literature and across their promotional activities. The three circles represent Cova and the parent holding and protecting the Student who is in the centre of their care.

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Why topright?

Many people ask 'Why topright?’ I suppose this question has two answers. The first is, the name derives from the unconscious decision that the mind makes when presented with the printed page. It is basically where you first look on the page. This is how we want our clients to feel about us - a natural and comfortable first choice for graphic design in Surrey, Hampshire and West Sussex. The second answer is, our company name is made from two very positive words. That's it really.