Campaign Collateral

Topright began by designing a campaign logo that the client would be able to use across multiple publications and platforms. The logo design is simple. The positive message is reinforced by incorporating a tick that is integral to the ‘d’ in ‘delivers’. Multiple versions were created as part of the campaign collateral was to allow the logo to be used to directly communicate specific targeted messages.

Asked to deliver a product that would allow MPs to reference key nutrition information and statistics quickly. This was needed in response to the UK’s childhood obesity crisis and the proposed changes to the Nutrient Profiling model that were due for debate. It was important to tell the important role dairy products play in the fight against childhood obesity. We designed a set of tabbed flash cards with the information presented in a clear form, knowing this would be the quickest way to access the information and the key facts. The use of colour and strong graphics adds a sense of ‘warning’. This further helps to highlight the importance of the content. This makes the specific sections very easy to navigate so that facts can be referred to rapidly.