DESIGN DELIVERABLES
Campaign logo design | Brand identity | Design for print | Brand guidelines
Client: Griffin Schools Trust
‘We need a campaign logo design to engage one of our schools with the community’
Griffin Schools Trust needed a new campaign logo. One of their newest schools had lost the trust of the community. They needed to engage both the school and the wider community. The campaign would help reconnect both parties. Therefore a campaign was conceived ‘Our Stantonbury’. Reminding the school and the community that it is a shared responsibility to support one another.
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Griffin Schools Trust was presented with a collection of solutions. The preferred campaign logo design was the one you see here and thus developed. The logo design combined both words ‘Our Stantonbury’ into one word. The square logo format is space economic and therefor well received. It had flexibility and impact which gave it gravitas. The campaign logo design also worked best alongside the trust and school’s logo. The new logo design used the colours of the school logo but is very different in design. They work comfortably together using colour as the family genes. There are also two colour variations of the campaign logo design. Either can be used to give flexibility upon application. Above all, this ensures a ‘best fit’ option for the designer or client. The logo design also has a strapline variant ‘Reimagining community’.
The process of delivery
The client was very happy and as a result proceed straight to finished product. They asked topright to produced the finished package of logo files. Included in the package of digital files were nearly forty individual campaign logo design files. Each of these logo covered every eventual use for the logo. This included versions with and without the strapline, for social media, mono and in both blue or orange. The delivered package also came with a simple logo guidelines to ensure conformity and consistency.
”They suggest and shape great designs because they understand your vision sometimes better than you do yourselves.
Liz LewisChief Executive, Griffin Schools Trust
LOGO VARIENT
Social media avatar
An alternative version of the logo was created as an avatar. This is for social media use. It is important to show how the logo will work on social media platforms. This not only helps the client to visualise the campaign identity but helps them make an informed choice. It helps guide the client when they create their social media presence.
”Their creative and high quality branding captures values and ethos and somehow allows you to grow into a bolder relationship with your own projects.
Liz LewisChief Executive, Griffin Schools Trust
”They are also in it for the long term and genuinely care about their clients.
Liz LewisChief Executive, Griffin Schools Trust
Campaign colours and typefaces
C99 M99 Y39 K53
C11 M82 Y100 K2
Fira Sans Heavy
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Fira Sans Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
”We could never go anywhere else.
Liz LewisChief Executive, Griffin Schools Trust