Client: Care brochure design
“Create a care brochure design which will shape and develop our brand.”
Person Centred Software (based in Guildford, Surrey) provides innovative mobile solutions for evidencing care interactions, electronic care planning and reporting through the use of Mobile Care Monitoring. Person Centred Software needed a brochure design that would define their brand going forward.
Care brochure design carried out for Person Centred Software. The company, set up and run by experts involved in social care for over 20 years. They realised the focus of industry software was not centred around those receiving the care. This gave them an opportunity to improve the lives of everyone involved in social care, not just those being cared for.
Mobile Care Monitoring allows carers to spend more time caring for residents by reducing paperwork. This original Care App allows carers to receive and record notes and daily tasks digitally through an easy icon lead system. This gives them all the information they need. Allowing them to record daily routines at their fingertips. PCS provide the software to over 500 care homes, which record nearly 1,000,000 care notes every day.
Person Centred Software asked topright to create a care brochure design. The brochure would be a catalyst for their brand development. Our approach was to work with the colours of their logo. But in a more subtle way so as to reflect them, not reproduce them. Topright needed to find a way to do this but still keep a recognisable link to Person Centred Software. The result ribbon device we designed met all the criteria of the brief. The ribbon creates a feeling of care, integration and union. It has the underlying association to charitable organisations thus reinforcing their important care message. The ribbon device is extremely flexible, which moving forward, offers broad-ranging potential for the brand.
The use of human based photography alongside the ribbon device throughout the brochure creates a soft, simple and memorable appearance. It also creates trust and confidence in the reader. The ribbon is applied in a many ways throughout the brochure giving each page a common theme with a unique arrangement.
The subtle ‘pillow soft’ background colour also add to the brands’ uniqueness, and further heights PCS’s caring brand messages.
Combined, these design features resulted in a high-end, professional and trustworthy product that stands above their competitors and reflect Person Centred Software’s care philosophy.