Consumer factsheet redesign

Dairy UK are a processor-led organisation who representing farmer-owned co-ops and private dairy companies. Their members collect and process about 85% of the milk produced in the UK providing employment and contributing to the UK economy. They exist to promote the consumption of British dairy products at home and on the international market. They work with MPs and with the government to promote a better understanding of the dairy sector.

The aim of the brief was to create a much more consumer friendly design. Which identified as part of a set. The consumer factsheet redesign were re-structured to A5, having previously been A4. This allowed the information to become more manageable and convenient to the reader. A lot of the information for the consumer factsheet redesign was re-written. Meaning a large proportion of the design was centred around the organisation and placement of text. As well as creating a consistent theme and style throughout the three publications.