Client: Dairy UK
“Help us organise the structure and appearance of our content to reflect our remit.”
milk.co.uk is a prestigious URL and a demanding website redesign and build project. The consumer website design now has two distinct sides. One side of the site is for the consumer and is packed with health advice and information about dairy products. The other is a registration enabled face allowing signed up health professionals the ability to order free publications, review the latest industry information and get access to exclusive seminars and talks.
Dairy UK are a processor-led organisation who representing farmer-owned co-ops and private dairy companies. Their members collect and process about 85% of the milk produced in the UK providing employment and contributing to the UK economy. They exist to promote the consumption of British dairy products at home and on the international market. They work with MPs and with the government to promote a better understanding of the dairy sector.
The consumer website design looks fantastic. It’s slick and simple in appearance. But it has a complex and powerful backend that enable Dairy UK to add their publications, decide if they are for the consumer or health professional side and whether they are downloadable or can be ordered as printed copies. It also allows the publications to be categorised and populated throughout the site with subject appropriate content. It also features a full CMS system so that Dairy UK can edit, add and administer themselves using a simple to understand interface. In fact it allows the client complete control of the content of their newly redesigned website.