Digital publication design

There are many ways of viewing publications online. All with different levels of success. The designs of Dairy UK’s most requested publications (that topright design agency created for them) are all very unique. Each publication has recognisable graphic cues or illustrative styles. Being loyal to the design styling was very important. To make sure that the digital publication design kept the core of what made each publication so popular. Topright stepped outside the standard method of producing digital publication design.

Producing the digital publication design

It was decided that each publication should become a separate website. This was achieved by using the multisite functionality within WordPress. Each publication would have it’s own menu and be housed under the main url of the corporate site. Each site would have it’s own CSS (Cascading style sheet). All text sizes, types and colouring is individual to each publication. Introducing the styling to each digital publication design would be far more custom using this idea of creation.

Digital publication sets

Recreating versions of the current publications sets was helped greatly by this method of production. For example: the popular ‘Baby booklet’ set (shown below) have very similar design features. But they all have their own colours, illustration and graphic design differences. This makes sure that they keep their own identity, but are clearly part of a set. As separate websites, each digital publication has clear unique sensible urls. This important and popular information is now available for generations to come.