Website design | CMS (Content Management System) | Brand Identity

Client: Asset Protection Team

‘Reflect the important part we play within our industry with an identity refresh’

APT (Asset Protection Team) who are part of Dairy UK, wanted a corporate identity refresh in the form of a website.  The site would reflect the part they play within the dairy industry. They are trolley repatriation specialists. Identifying and preventing theft, misappropriation, conversion and accidental misuse of milk trolleys.

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APT is part of Dairy UK and although this site shares its URL with Dairy UK. It is a completely different site. This identity refresh was to be visible clear between APT and the Dairy UK website (on which it resides). It has a different design with its own navigation and style, making the site individual. The aesthetics of the site, including colours, patterns and illustrations make it clear who APT are and what they do.

The responsive site contains a range of functionality. Including parallaxing footers, interesting hover-over effects and animated milestone counters. These website functionality features make the site interesting for visitors. It engages readers with the new corporate identity.


Identity lead website

Creating the identity in conjunction with the website design is a good way to explore the visual language of a company. The use of appealing colour graduations and the 'Blue wave' set the design cues for the identity design.

Clear call to action

The main purpose of the site is to ensure that the user can easily report misuse of a trolley whilst also gaining access to help and information about the scheme.

Simple effective messaging

Relevant and key bitesized text and simple master navigation help to get the user the information they require, quickly.
Identity Refresh - laptop
Identity Refresh - mobile

Responsive design

The site shuffles and re-structures content dependent on the device being used to view it. Whether viewed on desktop, tablet or mobile and in either landscape or portrait, the viewer is given the most appropriate view.

Resources download facility

Users can easily download pdf resources.

CMS (Content management system)

Client can easily update the contents of the site in the WordPress backend.

topright have always provided us with first class design solutions for the wide ranging and varied projects we have.

Sophie ClarkeCommunications Manager, Dairy UK

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