Logo designBrand Identity | Brand Collateral

Client: Unity Cloud

‘Help us show the close relationships we have with our clients.’

Unity Cloud wanted a new logo design that would help them expand their business. They offer bespoke cloud solutions and implementation. They looked to logo design experts, Topright, for help. The new identity needed to be approachable, knowledgable, friendly, and simple.

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Exploring the identity
The identity chosen for Unity Cloud closely resembles the considerations of our own identity. As such, it was almost natural for us to decide upon this design.

The logo will be rolled out across multiple platforms and channels that all need a well-considered design. This includes uniforms, web, social media, vehicle graphics, and literature. The logo will also be used in other areas where it will have a large impact on corporate identity, making sure that its look and feel are consistent throughout.

The logo was designed with brand recognition in mind so that it can be easily identified no matter what platform it is used in. Ultimately, the design and identity of Unity Cloud were chosen with their needs in mind and so far, it has had an incredibly positive reception from customers.

Holistic design
The logo design was delivered as a well rounded approach. This included visuals and identity design mockups. This showed how each design might look in the real world. Most importantly, the main aim of the presentation is to help guide the client’s decision. During the design process, the logos were explored in different styles. Above all, this was to make sure the logo had flexibility and impact in different uses. At topright, we take great pride in our logo design and brand identity. We have put much thought into creating an image that best represents us and we look forward to seeing the results of our efforts.

The logo design needed to reflect their values and target audience. The clean and knowledgable look of the new identity communicates the key design considerations: approachable; knowledgable; friendly; collaborative; simple.

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