“Customer experience is everything.”
topright were approached by a well respected vintage cycling apparel company to create packaging design for their vintage style, and much revered classic cycling shoes. The attention to detail in their products is second to none so it was a no-brainer that the packaging design for their number-one product should live up to the benchmark set by the brand. The retro design holds all the values of the brand and is an extremely distinctive design. Designed to use semi transparent inks silk screened onto a brown board accompanied by a raw cotton drawstring bag. The packaging design is as classic as the shoes.