REBRAND DELIVERABLES
Brand identity | Logo design | Campaign design | Rebrand | Brand guidelines | Name creation
Brand identity | Logo design | Campaign design | Rebrand | Brand guidelines | Name creation
This rebrand project started with renaming the company. Topright put together a tasty proposal of suggested names for the new company. These names have been conceived whilst thinking holistically about what has been spoken about in a zoom meeting. The client was also supplied a questionnaire to help them think clearly about the new identity. This gives topright insights into the flavour and feel of the new brand.
The document laid out suggested names. It also briefly documented the thought processes behind the names. It included how they might potentially have extra brand uses further down the line.
The document also looked at potential URLs for the new company name. Potential URL’s where researched knowing that a hyphen in the address or any ‘clever’ misspelling of a word was not allowed. As you can imagine, urls have been purchased in huge quantities. Leaving very little on the shelf. But we managed to find good solutions for the most part by appending words such as studio, content, media, digital etc. We have researched many variants of each, giving the client much scope.
Following on from the name choice topright supplied a design presentation. This communicated topright’s vision for the new logo and brand. It also explored the visual identity to help aid logo choice.
This presentation consists of proposed logo design directions and includes exploration of generic items like colours. Finally each of the design directions are documented with visuals to aid the client’s decision.
The presentation contained visual mock-ups not artworks or definitive designs. These further aid the client’s visualisation. They represented the versatility of the logos and give an indication to how they might look in the real world.
Topright presented each logo design using the existing ‘Tech TV’ colours. This would evoke the rebrand to existing clients as an evolutionary progression. The proposal also explored further colourways for the client consideration. One logo was also shown within a campaign styling.
The web design would be done by the client’s existing suppliers.
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”Our new look is getting noticed and helping to push us forward - and that's thanks to Topright!
Matt Smith, Managing Director
”They also came up with ideas for our branding that went beyond the brief.
Matt Smith, Managing Director
A choice of colourways for the social media avatar. The client can use the primary blue or expand the colour palette by using the alternative versions. The avatar could be changed every couple of weeks to add a bit of fun and interest whilst also adding to the personality of the rebrand. All the colour variants of the avatar were included in the logo kit that accompanies the guidelines.