As technology advances, the way we interact with digital products also evolves. UX design plays a crucial role in creating digital products that are both user-friendly and visually appealing. From minimalistic designs to intuitive navigation, UX design has come a long way. So what are the latest trends in UX design that will shape the future of digital products? From implementing a new website alongside a rebrand to incorporating a logo on a microsite. Let’s take a look.
Dark Mode
Dark mode has been around for some time now, but it’s becoming increasingly popular. It not only looks sleek and modern but also reduces eye strain and saves battery life on mobile devices. With more and more apps and websites adopting dark mode, it’s safe to say that it’s here to stay.
Voice User Interface
Voice User Interface (VUI) is another trend that’s gaining traction. With the rise of smart speakers and voice assistants, users are becoming more comfortable with interacting with technology using their voice. VUI allows for hands-free interaction, making it ideal for situations where the user’s hands are occupied or when they have limited mobility.
3D and Immersive Design
Gone are the days of flat and boring designs. 3D and immersive design are becoming increasingly popular, creating a more engaging and interactive user experience. This trend is particularly prevalent in gaming and e-commerce, where users can view products in 3D and even try them on virtually.
Micro-Interactions
Micro-interactions are small animations or visual cues that provide feedback to users when they interact with a product. These interactions make the user experience more engaging and add an element of delight. From the simple act of liking a post on social media to the satisfying sound of a message being sent, micro-interactions are all around us.
Personalisation
Personalisation is becoming a must-have in UX design. Users expect products to cater to their individual needs and preferences. From customised recommendations to personalised interfaces, personalisation allows for a more tailored user experience. This trend is particularly prevalent in e-commerce, where personalisation can lead to increased conversion rates.
These are just a few of the UX design trends that are shaping the future of digital products. As technology continues to evolve, so too will the way we interact with it. The key to successful UX design is to stay up-to-date with the latest trends and to put the user at the centre of everything we do. The website design we create has UX at the heart of its DNA.
Sources:
- Dark Mode: The Complete Guide. (2021). Retrieved from https://blog.hubspot.com/marketing/
- Voice User Interface: Designing for Smart Speakers & Digital Assistants. (2021). Retrieved from https://www.nngroup.com/
- 3D Product Images: The Future of E-Commerce. (2021). Retrieved from https://www.bigcommerce.com.au/blog/
- Microinteractions: The Secret of Great App Design. (2021). Retrieved from https://www.smashingmagazine.com/
- Personalisation in UX Design: How to Enhance User Experience. (2021). Retrieved from https://www.uxdesign.com/