From Sketch to Launch: A Behind-the-Scenes Look at our Design Process
Design is a process that can sometimes feel like magic. You start with an idea, put pencil to paper, and before you know it, you have a finished product. But there’s a lot more that goes into the design process than just a few sketches. In this article, we’re going to give you a behind-the-scenes look at our UK design process as a creative agency, from start to finish.
The brief, informing the design process
Every design project starts with a brief. This is where we get to know our client, their business, and what they want to achieve with their design. It’s essential to understand the client’s target audience, brand values, and any specific design requirements. The brief is the foundation of the project, and we make sure we have a clear understanding before we move forward.
Research and brainstorming
Once we have a clear brief, we move onto the research and brainstorming phase. This is where we immerse ourselves in the client’s industry and competitors to understand what works and what doesn’t. We also gather inspiration from other sources, such as design blogs and social media, to ensure our design is fresh and unique. Brainstorming is a vital part of the process, where we come up with a range of ideas that we can refine and develop.
Sketching and ideation
Sketching is where the magic starts to happen. We put our ideas onto paper, exploring different shapes, fonts, and layouts. It’s essential to keep the client’s brief and brand values in mind while sketching. Our goal is to create designs that are both aesthetically pleasing and effective in conveying the client’s message.
Digital design process
Once we have a solid concept, we move onto digital design. This is where we take our sketches and bring them to life using design software. We create multiple design options to present to the client, taking on board any feedback and refining until we reach the final design. Our designers have a wealth of knowledge when it comes to software, including Adobe Creative Suite.
Presentation and delivery
Finally, we present the final design to the client. We showcase our thought process and explain the design decisions we’ve made. It’s essential to get feedback from the client at this stage to ensure they’re happy with the final design. Once we’ve made any necessary tweaks, we deliver the final design in the required formats, such as PDF or PNG.
Conclusion
Design is a process that takes time and effort to get right. From the initial brief to the final delivery, every step is crucial. Our UK design process ensures that we work closely with our clients to create designs that meet their needs and exceed their expectations. We hope this behind-the-scenes look at our design process has given you an insight into what we do, and we look forward to working with you on your next design project.
Sources:
- Graphic design software: Adobe Creative Cloud
- Design blogs: Creative Bloq, Smashing Magazine
- Social media: Instagram, Pinterest.