choosing your corporate colour: 5 points to consider.
When it comes to branding your business, choosing the right corporate colour can be a critical decision. Your corporate colour is the primary visual element that represents your brand and is an essential part of your marketing strategy. Choosing the right corporate colour is vital because it can affect how people perceive your business and its values. In this article, we’ll explore the things you should consider when choosing your corporate colour.
1. Know your audience
The first thing to consider when choosing your corporate colour is your audience. Who are your target customers, and what do they like? For instance, if your audience is young and trendy, you might consider using bold and bright colours. On the other hand, if your audience is more conservative and traditional, you might choose more classic and subdued colours. Consider your audience’s age, gender, and preferences when selecting your corporate colour.
2. Consider your competition
The second thing to consider is your competition. Look at the colours that your competitors are using in their branding. You don’t want to choose a colour that is too similar to your competitor’s colour as it can confuse your customers. You should also consider the psychology of colours and what they represent. For example, blue represents trust and stability, while red represents excitement and energy.
3. Think about your brand values
Your brand values are another crucial consideration when choosing your corporate colour. Your brand values are the principles that guide your business, and your corporate colour should reflect those values. For example, if your business is eco-friendly, you might consider using green as your corporate colour. If your business is in the healthcare industry, you might choose blue, which is associated with trust and calmness.
4. Choose a colour that is versatile
When selecting your corporate colour, you should choose a colour that is versatile and can be used in various settings. Your corporate colour should look good on your website, marketing materials, and any other place where your brand is represented. Consider the contrast between your corporate colour and other colours to ensure that it is easily visible.
5. Test your colours
Finally, before choosing your corporate colour, you should test it to see how it looks in different contexts. You can create a few designs using different colours and ask your customers, employees, and friends for feedback. You can also use online tools like Adobe Color to help you create colour schemes and see how different colours work together.
In conclusion, choosing your corporate colour is an essential decision that requires careful consideration. Consider your audience, competition, brand values, versatility, and test your colours before making a final decision. By following these tips, you can choose a corporate colour that accurately reflects your brand and helps you stand out in a crowded marketplace.